It is a lot of work, not easy money. There are a few people that make money and do absolutely nothing but post an image. These are the whales, ok there are a lot of Whales who post very good information. But minnows and dolphins need to work really hard to have a chance to even make a penny. I know from personal experience. Almost every post i write takes hours. Maybe it doesn't seem that way but i try to fact check and go over my thoughts a few times.
Ultimately i feel its an investment. Thats how i look at it.