I truly believe that nobody is surprised to hear about this data issue from Facebook. This is a reinforcement of the need to move away from centralized companies owning our data without fulling disclosing the way they use it to their benefit. It also demonstrates the need for the data privacy regulations worldwide. There are also a lot of blockchain projects that may solve the issue in interesting ways that will permit us to really own our data. Decentralized solutions will probably be the best options in the long term as we will have the best ability to manage our data and where it goes and for what reasons.