I really have nothing against shilling, be it a platform or an associated crypto. Although I have come across few people who are just promoting something else on steemit.
To have shilling in the mix with other things is actually cool but to only shill something else on steemit while adding nothing else of significance is kind of ............... like cheating.

Sooner or later other platforms will come up and a lot of people from steemit would be on them shilling our platform on theirs. So there has to be a balance I guess.