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RE: Why you should build on top of Steem?
POCKET tokens by @biophil already airdropped on STEEM users and 1000s of steemitians have claimed it. It is already trade-able at DEX (bitshare exchange) and can be used as tips to any steemitians. Indeed, STEEM blockchain is free, useful and has large user base to launch ICOs. I see a great future ahead :)