I see your points completely. If the term is to be applied to the content or other content providers, that's perfectly good. My fear is that it becomes wrongly associated with the wrong intentions. One can never know what people who don't know about the idea of 'proudly south african' means. I am glad to have come across your initiative and the non-political stance is a good one to adopt.

I am having a great chat with you in discord, so I have to run to that window ;-)