How can you start in social media

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Table of Contents
Introduction......................................................................................................................4
Tips on choosing which social media site to use.............................................................5
Tips on getting started with a social media site................................................................5
Tips on keeping subscribers glued to your account.........................................................8
Tips on using multimedia content...................................................................................11
Tips on using language..................................................................................................13
Tips on how to expand the reach of your social media account....................................17
Tips on using Facebook.................................................................................................22
Tips on using Twitter......................................................................................................26
Tips for safety.................................................................................................................29
Tips on involvements you should avoid.........................................................................32
Tips on maintaining/improving the credibility of your social media account...................33
Tips on measuring and improving the effectiveness of your social media account.......36
Tips on coming up with a good content..........................................................................37
Tips on unique ways to deliver your message...............................................................41
Tips on dealing with competition....................................................................................46
Tips on financing your social media account.................................................................48
Tips on making your social media account user friendly................................................50
Conclusion.....................................................................................................................52
Resources........................................................................Error! Bookmark not defined.
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Introduction
Social media sites like Facebook and Twitter are the new trend of the
internet. It opened new possibilities to communication and it improved the
way people connect and share. Think of it as an online ground where
people can meet and interact electronically.
But as you know, business thrives where people thrives. And having
realized the large number of people that login to social media sites on a
daily basis, internet marketers found a new marketing channel for their
online businesses.
Today, social media sites are no longer just an ingenious way for people to
meet, connect and share. It is now also one of the most powerful
advertising tools which businessmen can use to connect to their targeted
market niche.
However, it is noteworthy that social media marketing is like a doubleedged sword –it is something that needs to be wielded correctly. In the
hands of a skilled marketer, it is an effective sales tool. But in the hands of
an amateur, it can turn success into demise.
So to help you avoid the pitfalls of social media marketing, we made a list
of 200 tips that will guide you to the proper use of social media sites. So
read on and learn how you can turn social media sites into an effective
marketing tool.
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Tips on choosing which social media site to
use

Choose a social media site that is popular in your area.
Of course, you want people to view your social media site, especially your
target market niche. However, there are social media sites that arepopular
in some countries but not in others.
For instance, it appears that Facebook is more widely used in Asian
countries while Western countries are more likely to be active on Twitter.
Consider using multiple social media sites.
If you live in aplace wherein there are several social media sites that are in
use, perhaps you can sign up an account on all those social media sites.
This way, you will be able to reach more people.
Tips on getting started with a social media
site
Make a draft plan of the contents first.
Getting started without a plan can lead to a messy start. This will not be
good for your company image. So before you make your social media
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account available, make sure that you planned for its contents and design
first.
Come up with an editorial calendar.
You may have plenty of things you want to share and say. But if you post
all of them at the same, people will get confused. Also, you will quickly run
out of things to share in the future. So make a timeline and plan which
things you want to post first and which ones should follow in a
chronological order.
Know your target market niche.
There are plenty of people that join social media sites. However, you do not
really want to reach to all of them. You need to focus on a group of people
which are ‘potential customers’. Know who they are.
Check for a possibly existing account with a similar name.
You do not want people to confuse you for another organization, group, or
individual. You do not know how these other accounts are behaving and
anything they do might have implications on your company’s image.
Try using checkusernames.com to create a unique moniker.
If you found out that there are already existing accounts with a similar
name or a mockingly similar name, you can go to checkusernames.com to
help you come up with an alternative.
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Know how to lure in the people in your target market niche.
Do you already have a clear vision of who your target market niche is? The
next thing you need to figure out ishow you can lure them in. You need to
make a research on the things that interest them. For example, if your
products are cosmetics and your target market niche are women, then
perhaps some video content about makeup tricks will lure them in.
Ready high quality graphics and Photoshop edited photos.
Sometimes, it is not the content but the appearance. What really draws
some people into a social media profile is the looks of it. You can make
your profile page look more attractive by using pictures, photographs, and
images.
Ready high quality short articles, comments, posts.
After luring them in with flamboyant graphics and attractive page design,
your people will start looking for content. If they find nothing, they will leave.
For some juicy content, you can hire people to write short articles,
comments, and posts.
Make sure that you have the resources to regularly maintain a social
media account.
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Yes, it is free to sign up to Facebook and Twitter. But you will need to hire
graphics artists, video editors, content writers, and maintenance crew. And
if you need to advertise, you will probably need to pay these social media
sites. Make sure that you have a budget for it.
Check to see if having a social media account will really be of help to
your company or if it will just be a liability.
There are a lot benefits in having a social media account for your company.
But there are also dangers. You need to analyze if you can take these risks
head on.
Know the dangers and risks of having a social media account and
see if it is worth it.
Tips on keeping subscribers glued to your
account
Keep your pages looking beautiful and/or professional.
You may need to hire people to do this for you. This is important because if
your social media profile looks shabby, people will probably not have a very
good impression of your company.
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Sport a page design that corresponds to the nature of your company.
You cannot just decide on what design to use based on your personal
taste. Instead, it needs to be based on the nature of your services/products.
For example, if your products are for children, your page should look fun
and colorful.
Regularly post new comments and news.
If you do not post regularly, your subscribers will think that your company is
not active and is slacking off. To avoid this, you need to post news and
comments regularly.
Always respond to questions if possible. Avoid ignoring your
subscribers.
People will certainly ask questions. You should provide a response if you
can. This is one way to show hospitability and people will appreciate it.
Do not always use just words. You can use multimedia once in a
while.
If all your announcements are just words and sentences, it will soon get
boring no matter howinteresting your posts are. So once in a while, try to
convey what you want to say through videos, images, and presentations.
Try sporting several design schemes from time to time.
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One design theme throughout the year is too boring. It will also give people
the impression that you lack resources, so try sporting a new look for your
page from time to time. One good tip is to follow the changes of season
(summer look, winter look) or you can also follow the coming of holidays
(Christmas look, Halloween look).
Just a logo is not enough. Try uploading more photos related to your
company.
Some companies only upload their company logo. This is boring. You
should post more photos about your company.