I think there's a major issue with onboarding that is stopping influencers from encouraging people to join. It's technically complicated, and an introduction to steemit post on any media quickly turns into a support thread. Having an infrastructure of a sort to handle the fanbase influx is more than necessary.

The main issue with dragging my ~4,000 followers on Facebook over to Steemit is the fact I will need to help onboard them or feel responsible for them shitposting or being stupid on the platform because they don't quite understand it. Since I really don't have the time to instruct thousands of my Facebook friends, sneaky little me established a little community of Israeli steemians on Facebook, slowly inviting promising authors, and @yairdd invested in creating an account to put together all the guides and tutorials.

I have yet to start an official campaign on my profile, but I now have the infrastructure. Basically - prepare yourself for a crowd of Israeli authors as soon as I get through some much needed work stuff.