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It is a game, but more of a storytelling game. People create characters, then they are plugged into storylines. You can see the info here: https://steemit.com/introduceyourself/@steemheroes/introducing-steemheroes-join-to-earn-fame-glory-and-sbd

In a sense. SteemHeroes is completely driven by the story, characters that are submitted and interaction from Steem users to vote on the results of fights. I am by no means a programmer, so building something like Steem Monsters is far out of my reach, but I'm confident that with support and interaction we can create something unique and special.

You can catch up on the rules and the story revealed this far by following us here: https://steemit.com/@steemheroes