SEO: On-page and Off-page Optimization
SEO: On-Page Optimization
For doing on-page SEO of articles, firstly write high-quality content of around 2000 words. Your articles need to be published on a WordPress platform. In order to monetize your blog, it is necessary to host your blog on an independent domain; not on a free domain like blogspot.com or wordpress.com.
After having published your articles on the WordPress blog, you can install the Yoast SEO plugin. Then accordingly your blog-posts have to be rectified as per the Yoast-SEO recommendations; so that you get a green-colored smiley for readability and on-page SEO analysis.
SEO: Off-Page Optimization
Off-page Optimization is nothing but improving upon the rank of your website in SERPs.
The various strategies for doing off-page optimization are as follows:-
Directory Submission
Search Engine Submission
Blog Submission
Article Submission
Social Bookmarking
Free classifieds
Video Submission
Press Release Submission
Image Sharing
PPT /PDF sharing
Directory Submission
It involves the submission of the URL of the website (home page) plus the website description so that it becomes visible to the great number of visitors who would be browsing these directories for getting details regarding the respective services offered by your website.
Directory submissions have various features in listings:-
Free submission-There are no charges for review and submission of the site.
Reciprocal link-Add a link back to the directory somewhere on the submitted website to list the website in the directory.
No Reciprocal link-there is no need to add a link back to the directory on the submitted website to list the website in the directory.
Paid submission-We need to pay a one-time or recurring fee to review the submitted website.
No-follow- We have to add a no-follow attribute to the website link so that the link does not get any weightage by the search engines.
Featured listing- We reserve a premium position for the website link in the category. We call it a sponsored listing.
Search engine submissions
Search Engine Submission would involve submitting the link of our websites to various search engines like google, yahoo, bing, Baidu for promotion of our website. These search engines use crawlers, bots, spiders to find new latest content published on the web.
Blog submission
It is one of the off-page activities wherein we create a blog and upload it to blog submission websites.
These blog-posts contain links to our website with appropriate anchor text so that quality backlinks are acquired.
Article submission
It is also an off-page activity wherein we create unique articles and submit them to the article directories. These articles contain links to our website with relevant anchor text(appropriate keywords are used) so that quality inbound links are acquired.
Popular article directories are good authority sites.
Social Bookmarking
In social bookmarking, the user saves links to webpages they want to remember and share. These bookmarks can be public, or they can be shared privately within a certain group or a specific network.
Free classified sites
It is used for bookmarking websites free of cost for business purposes.
Image Sharing
If you have used any photos on your website, then you can share them on major image-sharing sites like Picasa, Flickr, Photobucket, etc.
People will be able to comment on these photos, hopefully following a link back to your website.
Make use of your own images made using a platform like Canva so that we can avoid image-plagiarism at any cost.
Video Sharing
Just like image sharing, you can also share videos on major sites like Youtube, Vimeo, etc. We can then give a link back to our website in the description of these videos so that people watching the videos can follow the link in the video description and come to our website.
Make high-quality video presentations.
PPT/PDF sharing
You can share ppts/pdfs containing details of the respective services offered by your websites with appropriate keywords targeted.
Press release submission
A press release submission is written or recorded communication directed at the news media for announcing something newsworthy.
