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That's just his marketing gimmick to cash in. Look at how much of the reward pool he makes on these goody goody "I flag to save the reward pool" posts... Lol.

A fair amount of it from his own sockpuppets and bots.

Yeah I also had that thought. Good to see others sharing my opinion. People enjoy watching this "flag-wars-show" going on not realizing it means lots of money. And not lots of valuable content.