GENERATING LEADS VS SALES
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By far, the biggest mistake entrepreneurs make in their
marketing is moving in way too fast for the kill.
You need to warm your ideal prospect up to you
before trying to squeeze money out of their pocket
We are going to focus in on building some strong lead generating ads, and use those to start building your database and building you some long term clients and profit streams.
Below you will see some sample templates for creating your own 2 step lead generation system. What we need to do is start designing the ad, the report, and the sales letter – all at once.
1) Start recording newspapers, trade mags, directories etc where your ideal
2) Try crafting a step ad using the template below – send in for review
3) What information is most useful to your prospects? What is most interesting? Begin working on a 1 – 3 page special report you can use for lead generation. Ideally you hit on the Top 7 Dangers of Hiring a _______, or The 6 Most Important Tips For Improving Your Business ________, or a complete report based on industry research 10 Industry Trends That Could Endanger Your Business ________
4) When you are in your best “sales mode” do you feel differently than normal? How do you get yourself into that mode? I want you to tape record your best sales pitch. Either speaking to a real prospect, or to a friend or family member. Or, you can have me tape it and send you the recording for transcription.