Ride Sharing App Morocco
Ride-Sharing Apps in Morocco, including local alternatives to Uber and the overall landscape:
🚖 Ride-Sharing Apps in Morocco
Careem (Owned by Uber)
Status: Active in Morocco (mainly in Casablanca, Rabat, Marrakech)
Services: Ride-hailing, food delivery
Note: Careem has positioned itself as a more localized option compared to Uber.Heetch
Origin: French ride-hailing app
Active In: Casablanca since 2018
Target Audience: Affordable transport for young Moroccans
Key Feature: Partners with licensed taxis (not private drivers)Roby
Moroccan startup
Focus: Safe and reliable transportation
Features: Mobile booking, real-time tracking
User Base: Growing among locals who prefer domestic platformsTemTem
Based In: Algeria, expanded to Morocco
Unique Selling Point: Affordable rides with cashless payment options
Target Cities: Casablanca and expanding
🚫 What Happened to Uber in Morocco?
Uber launched in Casablanca in 2015.
Suspended operations in 2018 due to regulatory issues and protests from traditional taxi drivers.
Replaced by Careem, which adheres more closely to local taxi regulations.
💡 Opportunities for a New Ride-Sharing App in Morocco
If you're considering launching your own Uber-like app in Morocco, here are some key tips:
🔧 Core Features to Include:
Rider and Driver apps (iOS & Android)
Real-time GPS tracking and route optimization
Secure payment gateway (support for cards and mobile wallets)
Multi-language support (French, Arabic, English)
Ratings, support chat, and safety alerts
🧾 Regulatory Compliance:
Partner with licensed taxi drivers (grand taxis or petits taxis)
Work with local authorities and municipalities for permits
Ensure insurance and driver background checks
🎯 Market Strategy:
Start in Casablanca, Rabat, or Marrakech
Offer first-ride free promotions
Leverage digital wallets like Inwi Money, Orange Money
Provide ride packages for tourists and commuters https://www.appicial.com/blog/best-ride-sharing-and-taxi-apps-in-morocco.html