RE: Reviewhunt Enters Open Beta, Referral Program

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RE: Reviewhunt Enters Open Beta, Referral Program

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jasonshick (65)in #reviewhunt • 5 years ago

I like the enthusiasm and development here, but maybe I am missing something. You talk about the better exposure per dollar that review hunt provides over competitors like facebook, but the reviewers using review hunt are only doing it for the reward, they likely have no intention of using the product/app outside of being rewarded for their review, whereas FB is bringing more organic and potnetial users. This seems like its just a circle jerk for reviewers to get paid for providing "authentic" incentivized reviews. Maybe I am missing something here, but it seems to be the same hunters---reviewers---makers just seeking some quick reward

5 years ago in #reviewhunt by jasonshick (65)

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tabris (62) 5 years ago (edited)

1. I admit that "authenticity" of review is one of the biggest issue of whole influencer marketing industry.

We're trying to solve that issue by few compulsory "quests" that hunters (reviewers) must submit before they can write a review content, so they must prove they actually used the app until a certain level, not just spreading spammy reviews for bounties.

2. We compared the data with paid FB ads, not organic (not paid) Facebook postings.

As a maker, the goal of using Reviewhunt platform is not just bringing potential users from Reviewhunt user pool, but more importantly, getting early feedback about their products + viral effects on many social channels (which is more organic than paid ads in my opinion).

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jasonshick (65) 5 years ago

Thanks for some of the clarification. I am glad to see that the team is not oblivious to the shortcomings in this area and are working to find solutions. In regards to the second part I slightly misspoke, I didn't mean organic, I meant targeted, however, the same principle holds true.
Still glad to see this project moving on to the next phase and progressing well, keep up the good work

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project7 (73) 5 years ago

Thanks for your opinion. First of all, FB ad has the same issues. All the 171 downloaders won't be your users even though they organically downloaded. Based on our past three years of experiences with many mobile app marketing, less than 5% becomes only the retention users. On the other hand, some of our hunters become real users of the makers (and even though we didn't track the number yet) it seems more than 5%. Maybe @teamhumble can share his experience with Mosaeek campaign.

Makers have three main benefits by running campaign on Reviewhunt.

Initial tractions - Regardless of the users become retention users (it means they keep using after their first experience), genuine downloads/usage numbers are highly important for the initial stage. Especially for mobile apps, you need a certain downloads and App Store reviews to get more attention.
Searchable content - When people search their product, it is highly important that many content that users have shared are popped up via Google search or Youtube search. For the initial product, this is also very difficult job to gather natural reviews. Via Reviewhunt, over 20% of the participants are creating very detailed review content, and our client loves that part. Check the Mosaeek's content on Youtube when some potential user searched Mosaeek - https://www.youtube.com/results?search_query=mosaeek
Influencers - We are constantly attracting top level influencers on Reviewhunt, and already some top level are joining now. For example,

This channel has over 66K subscribers and each video has at least 1K views. There are already mid-mega level Youtubers and Instagrammers are joining Reviewhunt, and our makers can attract them with far more efficient cost level.

Plus, we do run strong moderation system for checking entire submissions via Reviewhunt. Any wrong/abusing/low quality submissions are rejecting by us.

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