Steem Summit Branding

in #promo-steem7 years ago (edited)

Branding 2.jpg


Branding plays an essential part in a company or event’s success. It builds awareness and communicates your message to the target audience. A well executed visual presence sets an event apart from other existing events.

Steem Summit, being the first of its kind in the Philippines, needs a visual identity that’s in line with its objectives to make a lasting impact. This brand system represents everything that the event is all about - Fun, Promotional, and a Celebration of Cebuano Passions and Talents.




LOGO

The logo is a wordmark that features a modern and clean typeface. It’s intended to be simple and straightforward to contrast the strong and complex imagery that goes with the brand.

The configuration of the logo can be changed depending on its position in the frame. Since the event is proposed to be held annually, the current year can be added.

Logo.jpg

FUN



COLOR PALETTE

The fun aspect of the event is expressed through the playful choice of colors. The base color is the mint green shade from the palette of the blogging platform. Complementary colors were then chosen to match and create a distinct palette.


Palette.jpg


Application of the logo using different background colors.


Logo Colors.jpg


TYPOGRAPHY

All Headlines and Titles shall use the typeface Uni Sans and Alte DIN 1451 Mittelschrift for the Body Copy. These choices are made based on its readability and how it goes well with the overall visual identity.


Typography.jpg



PROMOTIONAL



Steem Summit is Steemit translated in real life. The brand leads visually in introducing the platform to non-users. To further solidify the event’s identity, familiar elements from the platform were used to create a unified brand system.


UPVOTE


The upvote symbol is easily one of the most recognizable icons on the platform. It’s a powerful feature that sets Steemit apart from other social media platforms.


Upvote.jpg


Basic graphic elements were created based on the upvote symbol. These primary elements are applied throughout the whole brand system.


Shapes.jpg


ICONS


From the two basic shapes, icons were created to serve as visual representations of different functions before and during the event.


Icons.jpg


APPLICATION ON HEADLINES AND TITLES

The assigned graphic elements also apply in the Headlines and Titles of the activities and other promotional materials to stay consistent with the brand.


Titles.jpg



CELEBRATION OF CEBUANO PASSIONS AND TALENTS



Aside from the event itself, the showcase of the diversity of Cebuano talents will also be visible through the imagery of the brand system.


PHOTOGRAPHY STYLE

The photography style makes use of the Duotone effect using two different complementary colors from the brand’s palette. Images of Cebuano artists from different art forms and famous landmarks will be featured in each photograph.


Photography.jpg



ADVERTISING CAMPAIGN




The brand guidelines will be strictly followed in all promotional materials. Here’s a preview on how the branding is applied in the advertising campaign:


Posters.jpgPaper.jpgID 2.jpgStreamer.jpg




Thank You.jpg




Branding and words by @legendarryll.

Event Organizers:
@honeyletsgo
@legendarryll
@thegaillery
@ybanezkim26

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Wow! This is interesting. Keep it going. Looking forward for your next post. Cheers to @steemsummit's team. By the way, great graphics here @legendarryll.

We hope to see you there, @juecoree!

Amazing.. Looking forward for any events you'll organize. I love the id sling. Hahaha. Do you have shirt printing? I would suggest if you can include it.

Stay tuned for updates on that, @leebaong!

Congrats @steemsummit. This looks amazing!

Looking forward to seeing you there, @goofwithacam!

grabeh.. I believe this would be of success jd. go @steemsummit!

Yes, it will. With your help of course, @jenesa :)

These designs are super beautiful!

You deserve a hug!

We can feel the hug from here, @idowu-kunlere! Haha, on behalf of @legendarryll, thank you!

I love the ID! Can I have one? 😍😍😍

This is really amazing. The color choice and how it blends are very eye catchy! The idea is so great! Kuddos to the people behind it :) You did a great job 👍👍👍

You can have one @annazsarinacruz if you join the summit. Haha. See you!

Wait, I'm gonna teleport! 😂😂😂

If only I can be there in just a blink of an eye I would go there in Cebu 😂 But I can't and that's so sad 😥😭

Aaww! That's so sad. It would have been great to see you. Maybe in the next events. Where are from, by the way?

Manila ♥

If you have the chance to fly here in MNL, can we meet then? and can you please bring me ID over here as a souvenir? Lols! ☺

Of course! That would be great! Haha.

Yey! That's a promise huh? HAHAHA

I love the concept and the strategies you've put in here guys. I can't wait for this event<3 <3 <3

We learned from the best, @fernwehninja. Without steemph.cebu, we won't get to where we are right now :)

Bravo! @steemsummit! Keep it going!

Thank you for the constant support, @brokemancode!

Yay!!!I am very excited to this guyz..this is gonna be full of fun....I
love eveything the concept...it also blend with the season now which summer..I love the colors.It is very lively...

That was the inspiration, @maefe30. Looking forward to seeing you there!

I want the ID! Super nice. Amazing work guys. Keep them coming! 😀

Thank you for your support, @raquelita!