Ok, I'm going to be brutally honest. This token is in fact the definition of a pyramid scheme. Truthfully, if we were still riding the December hype train we would be looking at Bitconnect 3.0.

Essentially, the entire platform is a smart contract. Note the image from their site:

In order to partake in this particular smart-contract-enabled scheme you must first visit the exchange. Now, I would be remiss in not providing my affiliate link. However, you can simply go to the non-affiliate link to hop on the hype train.

After purchasing, you can check on your account and the dividends earned. This amount equates to roughly 1-5% depending on the level and voracity of shill on a given day.