Regulations frequently can cause shortages. Centrally planning economic exchanges can frequently be disastrous. Sure for goods that are especially rivalrous perhaps, oil or gold where their allocations are zero sum, that we cannot effectively create fungible substitutes for market consolidation in those areas may be an issue when there is not enough feedback power of consumers in aggregate to prevent prices from rising. But most goods are not like that. We can easily create more cigarettes and liguor and beef. For most goods, except those mentioned before or ones with artificial coercion backed monopolies like patents, anyone is free to compete and create lower prices and consumers are free to boycott those who gauge anticompetitively. Perhaps in the pre-internet age the solution I am proposing would be less likely, but in the age of crowdsourcing and nearly instantaneous, nearly free global communication, consumers have more power than ever before to consume the world they want--with the socially conscious brands they support.