What can we learn from Pokémon?

Brands can learn a thing or two from Pokémon's cross over to American audiences and subsequent branding through toys, movies, and especially their playing cards. But who thinks about Pokémon without thinking of its adorable lead, Pikachu? Remember how cute his "Pika-PIKA!" sounded?

Well this video might ruin that for you. See what we mean here:
http://on.mash.to/2oC4WNR