I'm not necessarily talking about true flaws but perceived ones...parts of an individual that they think are negative because of "societal norms" being showered on them by the media and popular culture in general.

A small example, here in the US, the younger generations are learning to speak without their regional accents because they're afraid of certain stereotypes. It used to be you could tell someone who was from the south by their "Southern drawl", but now these accents are disappearing. Yet, this trait is endearing for some, there are people who love the sound of it.