What is Podcast? How to Optimize Podcast for SEO
The dictionary definition of podcast is – ‘A digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically’. The word podcast is actually the summation of iPod and Broadcast. It is an integration of recordings of blogs, shows, topics or anything of people’s interest or a marketer’s interest to showcase their products or services which can be explored, download and listen to at any time. Primarily podcast was started as a way for individual’s interest to record and give out their massages to the community of similar interest. But later on this network grew to a larger dimension and now it is used not only by individuals, but also by small to big companies, radio networks, tv channels, story tellers, comedians, tech persons, news channels and many more. It is indeed an on-demand technique for growing network now-a-days.
What is podcast in SEO?
Once you have a podcast for branding of your product, it is important that your podcast should appear rightly in search engines results and right people should get into it. Simply going, search engine optimization, SEO helps finding your content (specifically quality content!) by the search engines, popularly Google, (there are also others like Spotify, Apple podcasts that have their own search engine features). Podcast SEO is all about optimizing your podcast content so that it can be found by the search engines easily and can be showed up to people who are actually searching for the same.
Now, you should pay attention to this- following an example, suppose you have a podcast channel on cooking. Now someone who is interested in cooking can search in Google or in any other podcast platforms as ‘podcast on cooking’ and can find your podcast. But if someone searches for ‘how to bake a cake’, he might not find your podcast that way. So in this case you should optimize your content in such a way that it appears in both the search. Here it is necessary to do SEO for your podcast channel and your podcast episodes as well. Podcast SEO and SEO for your podcast episodes sounds similar but it is a way different and both should be handled sensitively to get good results.
How can you optimize your podcast for SEO
Use proper keywords
Use of proper keyword is a major rule in SEO. Keyword rich, high quality contents are always given preference for search engine rankings. So, you should always focus on using proper keywords for your podcast channel and also for each and every podcast episode. You can search for high volume keywords in Google by using various online tools (for example Google keyword planner, small SEO tools etc.) and use them in your content. There again lies a strategy that, if you find that using a very customized keyword will not work because there are already many results popping up for the same, use keywords that is much specific. That way you can even tell your listeners more clearly about your content and they will also love to listen to what they exactly want to listen to. It is even better if you focus on different keywords in different episodes.
Choose the title wisely
Using a keyword-rich title for your podcast is good. But it should not be something people would be confused of. That means your podcast title should be attractive, could be easily understandable by people, should describe what your podcast is about and keyword-rich at the same time.Along with factors like total number of subscribers and reviewers of your podcast, title is also a chief factor that matters a lot that helps your podcast to be found on platforms like iTunes and Google Play.
Optimization of podcast description
After title, metadata is the another most important factor in SEO. It is the small description of your big content and people generally decides or judge about your whole content just by going through this podcast description. This can even lead people to subscribe your podcast channel. You can use other keywords along with the main keyword that you have used in title and make the description more authentic. If someone is searching directly in the podcast platforms such as Apple podcast or Spotify, this SEO technique of focusing on proper keywords in title and metadata is very much useful for those searches.
Podcasting and SEO are the two sides of a coin. In digital marketing they work together to support each other. With the rapid expansion of podcasting, it has become a huge challenge to get the right people that stay connected with you, that believe you and listen to you. For a business to grow or for a real community to grow you need not require a billion and trillion of people, you just need the true people that are actually worth for you, that are actually your true followers. These actual audiences of your channel will buy what you sell, believe in what you say and will further wait for your next episode. So it is the foremost thing that you find out these people first and stay connected with them- putting right SEO techniques in right form and in right time help in doing so.
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