Standardization is key when it comes to improving efficiency within any organization. When everyone is using the same processes, policies, and methods, it becomes easier to communicate and collaborate with one another. This helps to reduce errors, save time, and ultimately, improve productivity. Speaking of automation in crm, I recently integrated a CRM with my online travel agency. It's been a game-changer in terms of managing customer relationships and improving our overall efficiency. By automating certain tasks, we've been able to free up more time to focus on providing better service to our customers.