I like that in Buddhism is one of the religion where nobody force people to accept it. It is open and it is there, if people feel like they need it they accept it. I believe one of the attractive side is that there are many attractive sides of it that reflect different personalities. For many artists it is a discovery where you just caught by the high skilled Artworks and handcraft that was done many centuries before. Seeing that people start to dig and learn more and more. When they then found the original of it they may decided to accept it. In my opinion that is the best way of spreading Buddhism.