Thanks, man! Yes, it's sadly true. I work in media now since 2014 and I have to admit that to adapt to the 'general public' sometimes you have to compromise a lot, exactly due to a lack of attention or lets say the "two minutes/20 seconds" bullet you have - and this in case somebody starts reading your article for real instead of just reading the headlines and stare at the pictures - Anyways, the problem is also that we have been educated that way, so most of the people are understaying to these mechanisms without really realizing what's happening around.