I used to be resentful to brands. Now I’m rather indifferent, an attitude which I find to be much healthier and effective in letting others understand why I don’t value brands. I think we are waking up from the dream but it’s not going to be immediate and some companies will fight very hard to keep us sleeping.

I would only go to a shopping mall if there is something specific that I want or need that I can’t find on local shops or that is not really of my liking in local shops. I spent 20 minutes to find 2 dress shirts last week for example. My partner understands although she likes to walk around so I gave her 1 hour of my company but I was singing songs the whole time and doing impressions. That happens once ever 2-3 months

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