Why Off-Page SEO is Important for Your Small Business

For SEO strategies, there are two approaches you can consider. First, there’s onsite or on-page SEO, where you’re focusing on making your website as SEO-friendly as possible. The second approach is off-page SEO, also referred to as offsite SEO. Off-page SEO includes all the activities you do off your website to help boost your search engine rankings. So why is off-page SEO just as important as on-page SEO? Let’s find out.

What is off-page SEO?

Off-page SEO is actions you take beyond your website to help improve search engine rankings. Why does off-page SEO matter? While search algorithms and ranking factors are constantly changing, the consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO allows a website still plays a significant role in a page’s ability to rank.

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