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Isn't the answer obvious? It's called self-serving.

You don't need to curate a lot, you can just spam posts and updates about your own project and rape the pool instead of spreading that vote value between 10-30 users or even more.

of course ... by also playing the card of (we added beneficiaries) from time to time.

80% of these rewards are distributed to the people sharing posts, helping us spread Steem articles across the internet.