Thinking. NFT questions

I got acquainted with the concept of NFT recently and now I am on the way of comprehending it in an attempt to understand how to work with it in the most effective way in terms of personal creativity. It is clear that the technology allows you to create a unique digital object based on almost anything that can be digitized. But what is the most organic form of digital creativity here? What characteristics should an ideal NFT product have? Should it be static or dynamic? Should it be simple or as complex as possible? Should it be generated 100%digital or should be tied to the real world?