The point of the basic math was just to show what we can do with existing money, if we find a way to divert it here. It's the same business model Walmart used. Simply offer the consumer a better deal. Then Amazon comes along, and we watch the money move again. In my mind, what's happening here could easily snatch billions from the hands of the existing entertainment business model. Build this place up to be the rich mall, and our businesses thrive. We're still on are own though. Nobody's success is handed to them, just like in business. If some fail, that doesn't mean the mall is a failure. That means their business was a failure. Tough pill to swallow for some when they were under the impression all they had to do was show up, and "get paid."