Newslink: Crown Royal Renames Bourbon Mash To Blenders’ Mash
Crown Royal not too long ago released a Canadian blended whisky it called Bourbon Mash which, as the name implies, is a spirit made from a bourbon style mash. It ran into issue here in the US, despite initially being TTB approved, in part because of its labeling with the use of the word bourbon. Ultimately parent company Diageo is being allowed to keep the product for up to a year with the same name and label. It is not waiting that long to take action, however, and has already renamed the expression to Crown Royal Blenders’ Mash.
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