Big Pharma Plans Massive Ad Blitz to Fight Criticism of Drug Prices
by Nadia Prupis, Common Dreams
The pharmaceutical lobby is gearing up for a massive, multi-million-dollar post-election ad blitz to fight the shifting rhetoric surrounding drug prices, Politico reports.
Skyrocketing drug prices have become a central issue in the 2016 election cycle, bolstered by recent bipartisan legislation that aims to wrangle back control of the market and outspoken criticism from Bernie Sanders and Democratic nominee Hillary Clinton.
Now, the Pharmaceutical Research and Manufacturers of America (PhRMA) is planning to spend hundreds of millions of dollars to push back on politicians from both sides of the aisle...
But opponents say the campaign, which is expected to include commercials with "positive tones," featuring cancer survivors and soothing music, could backfire.
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