My opinion comes from what happened in the 2014 New Zealand Elections. I saw a Co-op of another Electoral party who's leader was a thorn in the side of the NZ government at the time ( The National Party, who were re-elected).

Dotcom said himself:
“I take full responsibility for this loss tonight, because the brand — the brand Kim Dotcom — was poison for what we were trying to achieve,” he told reporters. “I did not see that before, and it only became apparent to me in the last couple of weeks.” Mr. Dotcom put at least $2.9 million into the Internet Party since May 26, according to Electoral Commission records. https://www.nytimes.com/2014/09/21/world/asia/new-zealands-ruling-national-party-is-re-elected.html?_r=0