Amazon Key… when marketing goes wrong

The Woes of Marketing

Sometimes social media is a great way to introduce a new product, and sometimes it is not. Amazon has introduced a new service called Amazon Key. However, the response from YouTube was not what they were expecting. Amazon Key is a service exclusively for Prime members that radically improves the convenience of receiving deliveries. Amazon Key enables in-home delivery and secure home access for guests and service appointments.

Social Media Reactions

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Conclusion

Even as we evolve into a modern society, there are still somethings that we resist. Whether handing over your keys in real life or on the blockchain, we will still struggle to trust strangers. I think Amazon was disconnected from this basic fact. If you agree or disagree, feel free to leave a comment.