I think there's definitely more people trying to be better. I would say more of my friends are much more conscious of it, and there are tons of farmers markets around so there really is a push to consume more locally grown food. However there is still soooooooo much misinformation out there as to what is actually healthy, so I think people sometimes either get bogged down with it and don't even want to try or they jump on the latest fad diet thinking it is healthy. Also we have to contend with the government and certain lobbies dictating proper "nutrition". I have hope, though, and I will continue to try to do my part to inspire others! :)