Yes, the video is always the hardest. Sometimes I ask people why do you like that song or another. The saddest think is that mostly never say about the lyrics like little kids recognize the pictures in the books it means video flashes. You understand what I mean. So when I ask them why do you like this song or that they mostly say "did you see the clip is so great". My generations loves lyrics and I always listen what the singer would like say it.