Simply packed tea. I appreciate this initiative, when the seller creates a unique package of ordinary things, such as tea. I am sure that this will be a quality product. In a regular supermarket, you can never buy such a tea, I'm sure of it. In my country, I also try to give priority to only quality and natural products. I especially like fresh honey :)
The TV above the window looks unusual, but even more irrelevant is the phrase "One more, and then we go?" You are right - this is a good marketing move :)
As always, I wish you a good day :)