#1 The Superpower You Already Have to Change the World

Have you ever heard of “The Golden Arrow”? The Superpower that drives our whole economy, the most powerful tool in the world, and, as a result, the most dangerous one?

Well, you may not know it yet, but you already have that superpower. You, the Consumer, are the Golden Arrow!

We all know it, but we have never actually given it too much thought - the fact that our economy is a Linear one. Like the picture below shows, it starts like this: We gather the natural resources, transport them to a factory, transform them into products, then sell them in shops and supermarkets where they are bought by consumers and, at the end of said products' life, they are unceremoniously disposed of. The system is in a form of a line, hence the name.

Notice the Golden Arrow below:

As opposed to the Linear Economy, there is the Circular Economy, which, as the picture below shows, is a (circular) cycle. It starts with the gathering of resources, then continues the same as the linear economy... BUT, the main difference is that, at the end of the life of the product, it is reused as a resource for the next set of products. And, as you can see, the system is missing the disposal process. Say whaat? :)

Little that we know, We, as Consumers, as the golden arrow shown in the first picture, we are the Real Drivers of this entire system. What does this mean exactly? It means that You and Me, as a Consumer, we are able to control this entire system!

YES! You heard correctly! You have so much power in your hands it’s ridiculous!

Think about it. Your needs, your choices, your shopping habits, your complaints, everything you DO basically change what the corporations produce, sell, where they sell, how much the products cost, everything!

Also, this means that as a Consumer you also have total control over where the products come from and what happens with them after their role in your life ends.

As a result, the corporations try as hard as they can to control you, just so they can reach their own bottom line goals, based on nothing else but greed. They use everything in their power, especially the media, to convince you to buy their products. The big corporations couldn't care less where the products come from and where they end up, as long as their leaders get to have expensive vacations and state-of-the-art entertainment...

But what about the small businesses? What about the people at the bottom, like you and me. What about the people who want to change the world? Who want to buy truly organic, fair-trade, animal-friendly or zero waste products, without paying a fortune on them? What about those of us who want to live sustainably and responsibly? Who understand the importance of the entire life of a product, not just its utility?

Where are our choices?

If you feel you are being controlled and don’t have as much liberty in your choices, you are right. They give us the impression that we have a real choice, when really, we don’t. Not right now. All we have is what they offer us. We are given a certain number of choices that benefit them, but not necessarily you and me.

They use Fear. They use Our Fear to make us believe we are powerless in front of the big corporations, when in fact, it's all a trap. You could easily stop them from controlling you! Because, in reality, you have that power in your hands, not them.

You can get out of this vicious circle that the media, the top 1% and the government keeps you in. In reality you have full power over their actions! And the corporations will do whatever you ask them to do! Because You are the Golden Arrow - the most important element in the Economy.

The only condition is that you… do not act alone and out of fear!

Your power is You being Fearless! And if we unite, we outnumber the big corporations 1 million to 1! We could change the way Economy runs, united!

Ok, ok, so far it sounds great! It even gave me goosebumps! But how do we shift from the Linear Economy to the Circular One??? How do we use Our Awesome Superpower?

We let our voices be heard, LOUD AND CLEAR!

<< As consumers, we want quality and convenience, but we also want corporate responsibility! CSR activities are not enough! We want to have the choice to buy products that don’t destroy the future of our children! We want to be able to buy responsibly created products! And we want full transparency! So make sure the entire life of a product - from the gathering of the resources to its disposal - is made with respect to Nature and to all the People involved, equally and equitably! And we want to be able to see the entire process! >>

This single paragraph right here, if enough people make sure it is heard by the corporations, they will change. They will have to. They will find a way to adapt to our needs, wants, to our loud voice! Because we pay them. The money we give them is their main concern! They will abide, and You have the power to make them! With your Voice alone.

So, if you continue to read my blog, you will see that, in the next 30 days, I will help you find that superpower within you by setting up a "30 Day Challenge". During this month, you will be able to shift your entire Consumer Mentality from a media-driven one to a responsibility-driven one. I will show you how only 30 small steps can help you change the world. But, more importantly, I need you to Make Yourself Heard!

Every day of this 30 Day Challenge, you just copy-paste the message above (the one in << quotations >>) in an email and send it to all the local shops and the big corporations that you usually buy from. So that they know your Real Voice! If we do this together, they will have to change, we will make them.

Together, united, we can change the course of history and economy as a whole!

Let’s do this!