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Nice! Thanks Uwe!

No worries - I just read all, will do again now @andrarchy -the first two points make totally sense - mobile app is sure important but what about esteem app as it is now? I have to confess being a desktop writing fan but I do see also the value of a mobile app - use both usually but for writing desktop is still important unless we go into into instagram direction. Count on me in points 1 and 2 - i work in marketing, sales, influencer relations and PR - let me know if I cam help ASAP (well after my vacation)

Cool thank you!