A Doctor With No Digital Presence
My aunt is a brilliant pediatrician, but her clinic has zero online presence apart from a basic listing. She asked me to help, and I’m realizing how hard it is to make medical content both clear and approachable. I’d really appreciate some content marketing recommendations that fit healthcare companies, especially smaller practices trying to grow.
I’ve been in the exact same boat—helped my cousin set up a small dermatology clinic online, and all we had was a bare-bones listing. Making medical content approachable without dumbing it down felt impossible at first . What helped was focusing on what patients actually ask during visits and turning those questions into short blog posts and tips. We also stumbled on this guide medical marketing agency that really lays out practical strategies for small healthcare practices.