A/B Test in the advertisement

in #marketing • 7 years ago (edited)

When we released Mad Rocket Fog of War in the Canada, Australia and New Zealand, we tested our advertising with two popular materials in strategy game genre. A type's performance was better than B.
Maybe it's because of the want to quickly break away from the similar experience time of a similar genre game.

Type A
levelup.png

Type B
levelup2.png

#advertising #mobilegame #business #madrocket
7 years ago in #marketing by
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