Top Mistakes Businesses in Nepal Make With Their SEO Strategy
Nepal is catching up digitally. But most businesses still approach SEO like it’s 2013. Everyone wants to be on the first page of Google, but few know what it actually takes to get there.
Let’s be blunt. SEO isn’t magic. It’s structure, consistency, and strategy. Unfortunately, here’s what most businesses are doing wrong.
Prajwal Karki, SEO Expert in Nepal, puts it like this:
"You’re not writing for Google. You’re writing for people Google trusts."
Mistake 1: Believing SEO Means Throwing in Keywords
If you think ranking comes from repeating “best service in Nepal” all over your page, you’ve already lost.
Google understands language, not just words. It looks for context, depth, relevance. As SEO experts in Nepal like Prajwal Karki often say, the goal isn’t to trick Google. The goal is to speak its language fluently. That means semantic structure, internal linking, quality content, and satisfying real user intent. You can't fake that with keyword spam.
Mistake 2: Buying "Boost Your Rank in 7 Days" Packages
There’s no shortage of fake SEO offers on social media. A few thousand rupees for a "backlink blast" or "traffic increase" and you think you’re winning. You’re not. Low-quality backlinks can tank your domain. Traffic from bots or irrelevant regions does nothing for business. These shortcuts aren’t just ineffective. They’re dangerous. Real SEO is built on authority and trust. That takes time and the right technical foundation.
Mistake 3: Ignoring Local SEO Fundamentals
Your business is in Kathmandu, but your website makes it seem like you’re trying to serve all of Asia. That’s not helpful. Local SEO matters. Most of your customers are nearby. So optimize for where you actually are.
That means:
Google Business Profile fully set up
NAP (Name, Address, Phone) consistent
Location-specific content on your site
Local backlinks and reviews
If Google can’t place you on the map, neither can your customers.
Mistake 4: Copying Content from Global Sites
This is still happening far too often. A business in Pokhara takes content from a U.S. website and pastes it into their own. The result? Duplicate content, poor engagement, no ranking. Content must be original. It should answer your market’s questions, in your voice, tailored to Nepalese audiences. Google knows the difference.
Mistake 5: Running a Website Without Analytics
You wouldn’t drive blindfolded. So why run your online business without tracking? Most sites in Nepal don’t even have Google Analytics properly configured. Some haven’t installed Google Search Console. Without data, there’s no improvement.
If you don’t know:
Where your traffic is coming from
What pages are converting
What users are bouncing off
You’re working in the dark.
Closing Thought
SEO isn’t a checkbox. It’s not a one-time service. It’s an evolving system that grows with your business and your audience.
And in Nepal, the few who understand that are pulling ahead. The rest? Just making noise.
