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RE: Impact of Celebrity Endorsement on the Consumer Buying Behavior
I would beg to differ and say that most people are familiar with this marketing tactic :)
I would beg to differ and say that most people are familiar with this marketing tactic :)
I have actually conducted a survey a few months ago and you would be surprised how many people were not familiar with this concept. About 60% of the people who answered my survey claimed that they never heard about this concept before even if they are affected by it.
That stat seems oddly misleading.