Well we have 3 options.

We can sit and wait patiently, doing nothing and letting others handle the growth.

We can play our own part, spreading the positive message of what this revolutionary tool can do for us, as suggested by the marketing team.

We can put pressure on people who are doing the work for us to do our jobs faster so that we don't have to work or find the patience and we can just piss and moan instead until we get what we want.

Personally I see option 3 to be destructive to the cause. I won't pretend I think what the marketing team is doing is wonderful but it's a start and it's more than I'm doing since I'm lazy (well also busy of course). But I can only be grateful for what they do since I'm not the one paying them.