ICOs have always been the talk of the town, with cut-throat competition across the crypto market. Success or failure of an ICO depends majorly on its marketing. A project may offer the best services in an industry, but none of your potential customers would fathom about it if not marketed properly.

CUSTOMERS ARE KING and marketing is the only means through which we can extend the reach of product/services. The overall marketing umbrella covers advertising, PR, promotions and dealing with designed strategies of organization. Successfully marketing of a project will facilitate them to flourish and vice versa.

Understand your Customer

Market research done during the initial stages of the product lifecycle helps us answers certain fundamental questions

• Nature of Identified problem you’re trying to solve?

• What are the pain areas in the current scenario?

• Proposed solution benefits?

• How is your solution unique?

• How the offered solution represents a momentous step forward?

In this way, the targeted market is identified, assessed and the product is positioned, accordingly

Informs Strategy

For a business to succeed, the product or services it offers must be better-known to its potential buyers. Unless and until the community knows your business, and your work speaks for itself until that time you should use marketing strategies to create service awareness. For targeting, your potential customers your strategy ought to be sound.

Builds Company Reputation

The success of a company usually rests on a solid reputation. Marketing establishes brand name recognition along with product recall with the company. When a company reaches the high expectations of the public or private investors, its reputation stands on firmer ground.

Some of the most important ones are:

• White Paper

• Project website

• Social media profiles (Facebook/LinkedIn/Twitter, etc)

• Bitcointalk thread

Engages Healthy Competition

Marketing additionally fosters a healthy environment in the marketplace for Competition. Marketing efforts spread the word about the pricing of services, which not only reaches the intended consumers but also reaches other competing companies for consumers’ business. Marketing helps to keep prices competitive for a product and services. It opposes a monopoly for companies that keep charging an exorbitant amount.