Benefits of Free Gift Campaigns for Boosting Magento Sales

in #magento213 days ago

Free Gift Campaigns, also known as “Gift With Purchase” (GWP) promotions, can be a powerful lever for Adobe Commerce store owners to drive higher conversions, increase average order value (AOV), and build long-term customer loyalty.

What Are Free Gift Campaigns?

Free gift campaigns provide customers with a complimentary item, physical or digital once they meet defined criteria, such as spending over a certain amount or purchasing a qualifying product.

Why Free Gifts Work

Let's check out some benefits of Free Gift Campaigns: https://www.mageants.com/blog/how-to-boost-sales-with-free-gift-campaigns-for-magento.html

  1. Boost Conversions & AOV

70% of consumers say they would switch brands for a free gift, making GWPs a potent motivator to complete purchases. (Source: Benamic)

Shoppers often add extra items to their cart to qualify for the gift, lifting AOV—another study notes free gifts can increase AOV immediately when gifts align with customer interests.

  1. Enhance Customer Loyalty

Receiving an unexpected gift activates the brain’s reward system, boosting positive associations and trust; The Sun statistics say 75% of UK adults report feeling more loyal after a free gift.

A study by over 90% of customers who receive a gift are likelier to return, turning one-time buyers into repeat customers.

  1. Generate Social Proof & Advocacy

Free gifts often prompt reviews, unboxing posts, and social shares—amplifying organic reach and social proof for Magento stores.

Shoppers interested by a gift are more inclined to recommend the store to peers, driving new customer acquisition at low cost.

Implementing Free Gifts in Magento 2

f you’re a Magento merchant, there’s no need to manage your gift promotions manually.

The Magento 2 Free Gift module by MageAnts is your secret weapon: https://www.mageants.com/free-gift-for-magento-2.html

Features of MageAnts Free Gift Extension:

  1. Auto-add free gifts with purchase
  2. Supports multiple gift rules (BOGO, spend X to get Y, etc.)
  3. Gift selection pop up for customers
  4. Set conditions like cart total, product SKUs, and customer groups
  5. Customizable messages and gift labels
  6. Mobile-friendly and optimized for best performance

Launch Your Free Gift Campaign with MageAnts!

MageAnts is a top-rated Magento 2 development company (https://www.mageants.com/magento-2-development.html) and Hyvä Technical Partner (https://www.hyva.io/technology-partners#:~:text=MageAnts) with 10+ years of experience in the Magento industry.

If you're looking to build a performance-optimized and scalable website along with implement free gift campaigns connect with MageAnts' Magento 2 experts today: https://www.mageants.com/contact-us.html