Benefits of Free Gift Campaigns for Boosting Magento Sales
Free Gift Campaigns, also known as “Gift With Purchase” (GWP) promotions, can be a powerful lever for Adobe Commerce store owners to drive higher conversions, increase average order value (AOV), and build long-term customer loyalty.
What Are Free Gift Campaigns?
Free gift campaigns provide customers with a complimentary item, physical or digital once they meet defined criteria, such as spending over a certain amount or purchasing a qualifying product.
Why Free Gifts Work
Let's check out some benefits of Free Gift Campaigns: https://www.mageants.com/blog/how-to-boost-sales-with-free-gift-campaigns-for-magento.html
- Boost Conversions & AOV
70% of consumers say they would switch brands for a free gift, making GWPs a potent motivator to complete purchases. (Source: Benamic)
Shoppers often add extra items to their cart to qualify for the gift, lifting AOV—another study notes free gifts can increase AOV immediately when gifts align with customer interests.
- Enhance Customer Loyalty
Receiving an unexpected gift activates the brain’s reward system, boosting positive associations and trust; The Sun statistics say 75% of UK adults report feeling more loyal after a free gift.
A study by over 90% of customers who receive a gift are likelier to return, turning one-time buyers into repeat customers.
- Generate Social Proof & Advocacy
Free gifts often prompt reviews, unboxing posts, and social shares—amplifying organic reach and social proof for Magento stores.
Shoppers interested by a gift are more inclined to recommend the store to peers, driving new customer acquisition at low cost.
Implementing Free Gifts in Magento 2
f you’re a Magento merchant, there’s no need to manage your gift promotions manually.
The Magento 2 Free Gift module by MageAnts is your secret weapon: https://www.mageants.com/free-gift-for-magento-2.html
Features of MageAnts Free Gift Extension:
- Auto-add free gifts with purchase
- Supports multiple gift rules (BOGO, spend X to get Y, etc.)
- Gift selection pop up for customers
- Set conditions like cart total, product SKUs, and customer groups
- Customizable messages and gift labels
- Mobile-friendly and optimized for best performance
Launch Your Free Gift Campaign with MageAnts!
MageAnts is a top-rated Magento 2 development company (https://www.mageants.com/magento-2-development.html) and Hyvä Technical Partner (https://www.hyva.io/technology-partners#:~:text=MageAnts) with 10+ years of experience in the Magento industry.
If you're looking to build a performance-optimized and scalable website along with implement free gift campaigns connect with MageAnts' Magento 2 experts today: https://www.mageants.com/contact-us.html