Maersk integrator strategy high risk move: Drewry

The chances of Maersk succeeding with its integrator model are better than they were in the past but it’s a high risk move that will ultimately be judged on whether it delivers value for customers and returns for shareholders at the same time,says Drewry in its latest analysis of the 2M split. "Messaging to both sets on how they will succeed needs to be crystal clear."