Lucidity Named as one of 13 Most Promising Blockchain Startups in Korea by Fintech

Here at Lucidity we have been hard at work for nine months to bring our tech to fruition. We wanted to address the real life issues we experienced in advertising on a daily basis. As many of you may know, our co-founders started a company previously in the digital ad space. Like everyone else in this industry, the end of month billing dispute and reconciliation was a nightmare process often lasting up to 2 weeks - a process fraught with inconsistency, fraud, and an inability to hold our vendors accountable.

Growing Pains

To address these problems we’ve built a product that can not only scale for programmatic advertising, but also be used in the highest throughput industries. We can’t lie, there have been challenges every step of the way as we branched out into this new and exciting world of blockchain. Overcoming these challenges has allowed us to adapt and build a stronger product AND a stronger team!

Early Accolades for Lucidity

Looking back on this brief period of time, we have made some truly great accomplishments. As our CEO and Co-Founder, Sam Kim put it, “We ended up creating a ‘single source of truth’ [that will] allow developers to build the next generation of digital advertising solutions.” And while we know what we’ve created, we are pleased it hasn’t been missed by industry leaders and crypto enthusiasts the world over. Today we are proud to share with you that we have been named one of the 13 Most Promising Blockchain Startups in Korea by Fintech Singapore. To be named alongside other great companies such as ShareRing, Greeneum Net Limited, Hedera Hashgraph, DNATtix, and ShelterZoom is an honor and we hope you will take the time to check out their incredible projects as well.

The Work has Just Begun!

We are grateful for all the support and recognition we have received thus far, but rest assured we are not letting it go to our heads. We know our work is not done. We will continue to work with the IAB to develop the highest standards in the advertising industry, delivering True Transparency, and supporting all developers looking to utilize our tech to create something great!

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