Product Photography tips to elevate your brand name
This is the generation of online retailing. Due to the advancement of technology, the retail market has been saturated with brilliant products and better marketing. However, these two are not the biggest factors in boosting the sales. When it comes to digital retailing the biggest booster is the quality of picture taken. This is the aspect where product photography is essential and can take the business to the next level. One needs to comprehend that the customers are not seeing the product live, so a good product photography skill is essential and a highly intangible asset. Below are the dos and don’ts that one needs to be doing in such cases.
Stock Pictures are a big ‘NO’
You are not taking pictures of your photograph to flaunt it off in Facebook or Instagram. Nowadays people post pictures using different angles in such platform. As you will be using this product for revenue stream, conventional pictures will not add any value whatsoever. Firstly, using such photography will not make your business standout as most of your competitors will do. In this case the best advice is to stop being stringent about it and hire a professional photographer. You can learn various tricks by your own later, but when you have a retail business in online hiring a photographer is an investment not an expense. So, despite being more costly the value, both monetary and brand, that it will generate will be gargantuan.
Right Lighting and Background are ‘Must’
Natural lighting is the best way for any photography, but in the case of product you can do it indoors, as studio is the best place for it. Conceptualize on how you would want your product to appeal to your potential customers. Once you have done that way then understand where the best place to shoot your products is. You can either choose outdoors with natural lighting or in studio hiring a professional. One big punt is to imply flash diffuse if you choose the latter, so that your product will not be overpowered with lighting. Lastly go for only one side rather than a hybrid of both.
Taking pictures on different sides and angles.
As customers cannot feel the product face to face pictures is their only hope. Take as many angles as possible and find out what is the ideal angle to shoot, and eventually upload. Focus the picture on the product, and if there is any human element that can be added aka models, things can go a long way. Lastly focus on the features as these are the aspect your potential customer will buy.
Final brushing with Illustration
When you have studied years for your final university examination, you did revise on the last moment. Same thing applies in product photography. Use illustration to bring more focus on the product. Focus on the environment to enhance your audience reach. Lastly use illustration apps, to give a balance of naturalistic and futuristic view.