I'm not overly qualified to comment on this being a male, but I can at least offer my perspective from this end of the gender divide. I think natural is best.

However many of my girlfriends (meaning friends) use a lot of it, and when they don't, I find it throws me off a bit, because they look SO different. Not ugly, let me just say, but different.

Then, if they don't wear it for a few days, that becomes the new normal, and I stop thinking about it. Basically in the same way that when someone gets a new hair cut, it might take a while for that new image to rest with you. It's the same here.

If it's going to be used, I personally favour the less is more approach, just to highlight key features rather than to totally cover up the face. But that's just my preference...