10 Tips to Help You Get More Instagram Followers and Likes
If you’re new to Instagram, it can be difficult to build up your follower base or to get people to like and comment on your photos. Here are 10 tips that will help you succeed and become an Instagram influencer in no time!
- Add your business information
Even if you have a personal profile, you need to add business information on your account. That way, when people search for businesses with which they can connect (like yours), they’ll find your information. Use these tips to make sure that happens. 1) Make sure your bio says something about what you do (even just an About us section). 2) Include all of your contact information—including a phone number, address and email address—in at least one post.
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- Use targeted hashtags
Using hashtags like #Instagram or #likes helps your posts get seen by more people who have an interest in those subjects. If you’re looking for followers, make sure you use popular hashtags. When it comes to likes, though, don’t use a hashtag too much (in fact, some say using it more than twice is too much). Too many likes don’t look genuine.
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- Focus on quality over quantity
According to a recent study by TrackMaven, Instagram posts that garner 10 or more comments, likes, or both have 55% higher brand engagement rates than those that receive fewer. The takeaway: Don’t worry so much about getting your photo in front of as many people as possible—focus on reaching those who will really engage with it. To do so, spend time choosing interesting, eye-catching photos that portray your products or services in a compelling way.
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- Boost Engagement From Your Most Engaged Posts
Have you ever seen an incredibly popular post on your feed with tons of likes, comments, and shares? If you have time, it’s a good idea to boost engagement from that post. Boosting a post is easy—just make sure you choose a photo or video for your ad that you know gets plenty of engagement already. Then set up an ad campaign targeting people who like or comment on photos similar to yours. This will help get others involved in your content from jump street!
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- Link your account to other social media accounts
One easy way to get followers is by linking your Instagram account with other social media sites you may have, like Twitter or Facebook. When you share a photo on one platform, it will appear on all of them. Your followers will be able to see your photos immediately, without having to dig through their newsfeeds for updates. This makes for a convenient experience for both you and your fans.
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- Encourage friends and family members
There’s no easier way to get new followers than by encouraging people you already know. What’s great about social media is that so many of us are connected in real life, so if you can encourage your friends, family members or even colleagues to follow you on Instagram or like your pictures on Facebook, they will often do it (and who knows, maybe they’ll like your content enough that they decide to follow). Remember though: don’t spam them!
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- Use a call-to-action in your caption
If you include a call-to-action (CTA) in your caption, it could dramatically boost your engagement. For example, if you run a travel brand or food business, ask users to tag their location or post an image of what they’re eating.
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- Optimize your bio with links
Instagram is a visual platform—so optimize your bio! Include links in your bio, and make sure your profile image (profile photos are square, unlike other Instagram photos) is something that will attract followers. It’s also a good idea to include keywords about what you do; for example, if you’re launching a new clothing line, call out clothing or fashion in your biography.
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- Post at peak times
When you post, post at peak times. The best time for a lot of businesses is in the late afternoon or early evening, because people tend to browse social media during those hours. If you’re posting on Facebook, schedule your posts between 2:00 pm and 4:00 pm; for Instagram it’s between 5:00 pm and 7:00 pm.
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- Be consistent
Research has shown that there are peak times of day when users tend to engage more on their favorite social media channels. This means it’s a good idea to post then. For example, if you have an Instagram account, your followers may be more active between 7-9 pm, so plan your posts accordingly.
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