ICO Review: Kleos - Steem meets Quora

Kleos ICO: Overview
Kleos is a question and answer platform that allows people to ask a question and get multiple answers from experts.

Unlike today’s platforms such as Quora and StackOverflow, the Kleos platform will have a token economy underlying it, allowing content creators to be compensated for their contributions to the platform, and for the readers to reward those users with credibility and authority.

This token economy provides an alternative to the classic advertising-based business model, which is threatened by the rising adoption of adblockers.

Token Sale

Opportunity
Because of the pervasive and irrelevant advertising, more and more consumers are blocking ads, threatening the underlying business model of Q&A websites. This presents an opportunity for a new model of supporting content.

Kleos is creating a new business model that doesn’t rely on ads and that will be unaffected by the growing threat of Ad-Blockers.

Kleos Reward System will finally compensate creators and curators of content, incentivizing community participation.

Furthermore, Kleos will allow token holders to gain from the growth of the platform.

Industry
Quora, StackExchange and other non-blockchain Q&A sites see more than a billion visits monthly. This enormous market is proof for the insatiable hunger for answers to important questions.

Kleos offers a major improvement by implementing blockchain technology and token mechanics to provide a more equitable system of compensation, giving back value to who deserve it.

What is Kleos?
The Kleos project is creating a high-quality user generated content question-and-answer social network based on blockchain technology and token incentives for participants.

Like Quora, Stack Overflow, and other web-based systems, participants can ask and answer questions on a variety of topics.

Unlike those websites, Kleos token-based system allows individuals to be directly rewarded for the content they create.

What Problems Does Kleos Solves?

Content Creators:

• Not compensated for the quality of their content.
• Need to be good both at content and at traffic generation.
• Only way to get compensated is through advertising, which provides no value to their readers (and is, in fact, a distraction from the content itself). Furthermore, advertising revenue usually goes to the platform owner, such as Quora and Yahoo, not to content creators.
• Need to withhold their “best secrets” as paid content on their own private website, and hope people make purchases.

Content Consumers:

• Being bombarded by advertisements.
• Not being able to compensate people who provide value.
• Not knowing the reliability of the answers they get.
• Receiving content from people who could have a hidden financial interest in providing that information (this affects Quora in particular).
• "Best secrets" are often withheld as paid content on a separate website.

Existing Q&A Websites:

• Adblocking challenges the advertising-based business model.
• Lurking: many participants who could be participating just read answers and do not have incentive to participate.
• Poor quality of answers (Yahoo Answers in particular).
• Inability to offer bounties and other incentives for very important questions.
• Experts may have a hidden (or open) agenda and provide biased information, instead of focusing on the quality of their content (behavior often observed on Quora).
• Fake news, fake opinions and fake identities

Webmasters Who Want to Create a Q&A Website:

• Seeding activity in new communities.
• Getting the most knowledgeable (and therefore often the most busy) users to actively participate.
• Difficulty in converting consumers in contributors.
• Difficulty in compensating people for quality and participation.

Links
Official Website
Facebook
Telegram
Twitter