The future of Internet of Things + retail is Nucleus.Vision
About the project Nucleus Vision:
Nucleus has developed an identification system based on IOT (Internet of Things). It uses smart sensor technologies and blockchain. Three years of research and development at Harvard University were needed to create and develop this patent-pending technology that does not rely on RFID, WiFi, Bluetooth, or facial recognition.
This will allow small traders to collect data that only the largest companies had to target their customers. Thus, the small traders will be able to know the needs of the customer by exploiting the personal data, and the information on the behavior of the customers.
It is rare that a loyal customer can benefit from prices or personalized offers because stores do not know well differentiate customers from stores, customers online. With Nucleus, customers will now be able to take advantage of personalized offers and prices in physical stores. A platform will support a data network for each visitor.
Performance:
As soon as a customer enters the store, the ION sensors will recognize the customer via his phone number. Nucleus sends a message to the customer asking for example whether he accpete to participate in a program store. If the customer agrees, he is credited with nCash.
With sensors, we will know the customer’s journey in the store, its products and its favorite brands. From there, one can easily understand how these tools will enable merchants to better interact with customers in the store and predict the future behavior of store customers.
If the retailer does not have data for this customer, the system will automatically apply to other Nucleus partner retailers. NCash are offered to stores that agree to exchange their customer data.
For its part, the customer receives the request to share his data. If granted, he will earn nCash tokens and receive a portion of the nCash transferred each time his data is exchanged over the network. Each customer has a scoring that represents its value to the retailer. Of course, a customer can refuse to share his data.
The nCash token
The nCash token will be used as the currency of this data exchange, to compensate data providers and customers who agree to share their data. The token can be redeemed at any retailer on the Nucleus network. In addition, tokens can also be used as loyalty points.
Until then, it was the big companies that monetized the data of their customers. From now on, the customer regains control of his data and chooses to monetize or not his data. Nucleus also looked at privacy regulation laws in keeping with its technology.
The project is supported by Tim Draper, Draper Venture Network Founder, Reliance Capital and others.
The roadmap indicates that the first quarter of 2018 will see the deployment of ION sensors in 50 stores, with a number of identified users estimated at 100,000.
ICO
The pre-sale is currently in progress and is available only to funds and large investors. The minimum investment amount is 500 ETH.
The selling period will take place in the first quarter of 2018.
The hard cap is set at $ 40 million.
More details:
Website: https://nucleus.vision
Twitter: https://twitter.com/NucleusVision
Facebook: https://www.facebook.com/NucleusVision
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